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Research papers

How corporate reputation measurement can be a part of every CEO's KPIs

This paper focuses on an integrated and holistic approach to reputation measurement within the National Australia Bank (NAB) - one of Australia's largest commercial banks. This approach has incorporated a number of key studies to deliver...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: John Marinopoulos, Wesley Hill
September 14, 2003
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Citation

Marinopoulos and Hill (2003a, September 14). How corporate reputation measurement can be a part of every CEO's KPIs . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/how-corporate-reputation-measurement-can-be-a-part-of-every-ceo-s-kpis-